I've written for fashion fiends and beauty addicts, tech junkies, healthcare CEOS, an audience that needs to understand the gravity of discrimination, elderly insurance consumers, people who like cars - and those who don't. So all the consumer reads is a brand that speaks to them on almost singular, individual level. After ten years and well over 10,000 hours of writing - I just wrote a highly anticipated nonfiction book that’s out in June - I choose words that are razor-sharp and exciting but at the same time steered by strategy and a clear brand voice. Since graduating from Columbia Journalism School, I've been busy blending that extensive understanding of art, music, theater, television, and social justice with over ten years of deadline-driven print and online writing.Īs a copywriter, I have created major seasonal campaigns, written crisp copy, crafted headlines, produced gripping website content, generated social media strategy, and when all is done, successfully pitched it to clients like Nissan, Citibank, Honda, Humana, and Sling TV. I am a New-York-based journalist and a copywriter, curious about how culture, identity, and commerce mold the world around us.
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